Success is a science; if you have the conditions, you get the result.
— Oscar Wilde

stars of the show

Citicoline Sodium

Citicoline is regarded as one of the best cholinergic nootropics available due to its demonstrated ability to aid in the synthesis of acetylcholine - the brain's most abundant neurotransmitter. Citicoline is useful for memory recall, learning ability, increased attention, and overall cognition.

500mg per serve

Huperzine A (club moss extract)

Huperzine-A is a cognitive enhancer processed from the huperziceae family of herbs. It works in synergy with Citicoline by inhibiting the enzyme acetylcholinesterase which degrades acetylcholine. Due to this, higher levels are able to be maintained.

125µg per serve

Mucuna Pruriens Extract

Mucuna Pruriens, or Velvet Bean, is a legume native to tropical and sub-tropical climates in Asia and Africa. Mucuna extract is a potent source of L-DOPA, a direct precursor to dopamine (neurotransmitter) and is shown to increase dopamine levels in the body leading to heightened motivation, mood and other cognitive factors.

175mg per serve

Caffeine (Anhydrous)

Depending on a number of factors involved in the production of a cup of coffee, caffeine content can vary drastically. Clarity yields an additional boost of 80mg of pharmaceutical grade caffeine to the coffee to ensure beneficial levels of stimulation. This works in sync with the 12 other active ingredients.

80mg per serve

Supporting ensemble

B-Vitamin combination


Clarity includes B vitamins for the role they play in energy metabolism processes in your cells as well as in the production of neurotransmitters. Low levels of certain B vitamins in your diet can lead to decreased cognitive ability, lack of focus and energy

  • B1 - Thiamine hydrochloride - 15mg

The first B vitamin that researchers discovered, thiamine, plays a vital role in the transmission of nerve impulses by keeping your nerves healthy. Thiamine also allows your body to break down alcohol and metabolise carbohydrates and amino acids.

  • B2 - Riboflavin 500µg

Like many other B vitamins, riboflavin helps your body metabolise carbohydrates, protein and fats. Riboflavin also protects the health of your body’s cells and enhances the function of some of the other B vitamins, niacin and vitamin B12. 

  • B3 - Niacinamide 50mg

Niacinamide protects the health of your skin cells and keeps your digestive system functioning properly. It is also known to improve mental energy, focus and alertness.

  • B5 - Pantothenic acid 50mg

Vitamin B5 is necessary for the metabolism of choline in order to make the neurotransmitter, acetylcholine. This brain chemical is used to send signals between neurons related to memory encoding and retrieval as well as intellectual processing and abstraction.

  • B6 - Pyridoxine hydrochloride 10mg

Pyridoxine is utilised in energy metabolism processes in your cells as well as in the production of neurotransmitters. Low levels of Vitamin B6 in your diet can lead to decreased cognitive ability, lack of focus or energy, brain tissue shrinkage and even Alzheimer’s.

  • B7 - Biotin 250µg

Biotin plays a key role in the body. It supports the health of the skin, nerves, digestive tract, metabolism, and cells. Biotin provides a range of benefits for the body and mind, making it an obvious inclusion for Clarity.

  • B8 - Inositol Hexophosphate 50mg

Inositol provides unique benefits for mind and body not found in other B vitamins. Inositol or B8 exhibits strong stress and anxiety relief properties. In the brain, Vitamin B8 works with calcium to increase the mobility of neurotransmitters like serotonin. It increases cell signalling, and triggers the growth of new neurons, a process known as neurogenesis.

  • B12 - Cyanocobalamin 500µg

Vitamin B12 has a key role in the normal functioning of the brain, nervous system, and the formulation of blood. Vitamin B12 offers an array of nootropic benefits both in terms of neuron development and maintenance, as well as cognitive processes related to memory, learning, concentration and reasoning. It is naturally bright red which lends it's colour to Clarity's light pink appearance.